The target audience when writing a parenting magazine is obviously parents yet the age range for these magazine seem to be millennials as according to indianprintpublisher
The website states that the Meredith brand has the ability to create content for their millennial viewers, which is a high advantage because, "There is this huge tsunami of parents, mostly women, who are moving into the parenting space. There are 17 million millennial moms in the US and it's continuing to grow by about a million a year." meaning their content speaks to all these millennial moms.
The website then explains how it adheres to their audiences' age group, for example they've researched millennials with social listening and figured out that millennials want to spend more time with their children, which causes for the magazine to advertise for more "mommy and me" activities that can accommodate this need.
The website then goes onto state, "Parents magazine covers food in every section of the magazine. Culturally nostalgic food is a popular content topic, for example. Parents magazine covers food from school lunches to family dinners, and always try to go deeper into the content, because Millennial parents want food all of the time," this quote is proven with a little internet research, for example:
The article explains the wants and needs of the current parenting group and how to adhere to that which is something I will have to heavily consider when writing my magazine in order to have a successful "sale" of it.
See you later! Over and out!
https://indianprinterpublisher.com/blog/2019/06/how-merediths-parents-magazine-creates-content-for-millennial-moms/#:~:text=Parennials%20want%20to%20maximise%20their,and%20memories%20in%20those%20moments.%E2%80%9D
No comments:
Post a Comment